Recently, San Antonio Spurs big man Luke Cornette made headlines when he took to his blog to speak out against the Atlanta Hawks' recently announced partnership with adult entertainment venue Magic City for an upcoming game. Now, Golden State Warriors big man and Kornet's former Boston Celtics teammate, Al Horford, has weighed in on the conversation.
"Luke is right," Horford, formerly of the Ax, wrote on Twitter.
"The NBA must be willing to protect and respect women, many of whom work diligently every day to make it the best basketball league in the world," Kornett wrote in his blog post. “We must foster an environment that is protective and respectful of the daughters, wives, sisters, mothers and partners we know and love.”
Horford was a member of the Atlanta Hawks when they hosted the Tinder "Swipe Right" during the 2015 season, which marked the beginning of a brand partnership for the team that many might not have expected from an NBA organization.
So far, there is no indication that the NBA or the Hawks will come forward and follow Kornet's advice by discontinuing the promotion, which is scheduled for a home game against the Orlando Magic later this month.
The Hawks have advertised Magic City sweatshirts as part of the celebration, and ticket sales for the game skyrocketed as a result of the announcement.
Cornette's blog post sparked a widespread discussion on social media about the adult entertainment industry as a whole and whether or not family-friendly organizations like the NBA should be associated with it.
Meanwhile, some have called on Cornette to raise the issue but not speak out about the NBA's partnerships with gambling companies and other equally less savory organizations.
It remains to be seen whether anything will happen as a result of Cornette's requests.
