At No. 3 in the NFL Draft, the assumption is that the Arizona Cardinals will take the best player available or address a major need. However, a new report suggests that bringing in a player who can increase revenues and improve brand identity may be a priority.
The Cardinals are one of the most interesting teams heading into this week’s NFL Draft. By having the third pick, they have the opportunity to bring in a player who can be a game-changer and be a core member of the roster for years to come. Players like Texas Tech’s David Bailey, Ohio State’s Arvel Reese and Notre Dame’s Jeremiah Love have been linked to the card at No. 3.
However, a case can be made that after a 3-14 season and firing their head coach, Arizona has a lot of problems and should trade up in Round 1 to acquire more picks this year and/or next year. That’s why he’s been linked to various trade rumors over the past few weeks.
Is Jeremiah Love an ideal pick for the Arizona Cardinals?
But the school of thought guiding the team’s draft plans this year may be different, especially with that option in Round 1: making more money. on Wednesday’s edition of ESPN RiseNFL insider Adam Schefter said that if they don’t trade up from No. 3 after years of going defense-first, they need to make a spectacular move that can create a spark, excitement and energy. That’s why they feel Love will be the player they choose.
Fellow NFL insider Peter Schrager then chimed in that the Cardinals were at the bottom of the league in merchandise and ticket sales. And after bringing in a new head coach in Mike LaFleur this offseason, it feels like 2026 will be a “fresh” start for the franchise.
Then, when NFL analyst Jason McCourty was asked what the best scenario would be for the Cardinals, he said, “Get your Jeremiah Love jerseys ready” because of the marketability of the talented running back.
For many NFL Draft evaluators, Love is the best player in this year’s class due to his great running skills and ability to make plays in the passing game. However, it is rare to see a running back reach such heights in the current NFL. But Love appears to be an exception because of his talent and what he could do for the Cardinals brand.
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