Dana White’s Zuffa Boxing signs historic multi-year Sky Sports deal

Zuffa Boxing has signed a multi-year broadcast deal with Sky Sports, marking a major change in how boxing will be shown in the United Kingdom and Ireland.

The agreement, announced on March 18, 2026, ensures that all Zuffa Boxing events will be broadcast live on Sky Sports, as well as being available on Streaming Now. The deal includes a commitment to stage a minimum of five events each year in the UK. This comes less than two months after Zuffa Boxing held its first show. The promotion is backed by TKO Group Holdings, Saudi company Sela and Chairman Turki Alalshaikh.

Zuffa Boxing is expanding rapidly with major support

Zuffa Boxing launched earlier this year and has already held four events at the Meta Apex in Las Vegas. The promotion includes leadership from Dana White and Nick Khan.

The initial fight card included top names such as Jay Opetia. Fighters such as Umar Dzembekov and Efe Ajagba scored knockout wins during those events.

The promotion also made headlines outside the ring by signing Connor Bain from Matchroom Boxing. That move ended Benn’s long link with promoter Eddie Hearn and signaled Zuffa’s intention to compete at the top level of boxing.

Sky Sports deal ends long Matchroom era

The deal with Sky Sports ends Matchroom Boxing’s long-standing exclusive relationship. Sky has broadcast boxing for over 30 years, covering major bouts involving stars such as Frank Bruno, Mike Tyson and Anthony Joshua.

Dana White said the deal reflects the importance of the UK market.

“The UK has played such an important role in the history of boxing. The fans there are some of the most loyal and passionate in the world. When you talk about boxing in that region, Sky Sports has always been the home of legendary boxing bouts. There is no bigger or better platform to showcase the best boxing in the UK. This is a huge milestone for Zuffa Boxing.”

Sky Sports chief executive UK and Ireland Jonathan Licht also spoke about the deal.

“Sky Sports has been a long-term partner of boxing for over 30 years. Zuffa Boxing has exciting plans for the sport, and we share the same ambition when it comes to bringing the best fights to our customers. We look forward to a new era where we will use our platform to create stars and showcase elite boxing talent here in the UK and internationally.”

First event and 2026 schedule confirmed

The first event under the new deal will be Zuffa Boxing 05: Cortes vs. Garcia on April 5, 2026 at the Meta Apex in Las Vegas.

Andres Cortes will face Aridson Garcia in the main event. On the undercard, Mark Magsayo faces Feargal McCrory.

Zuffa Boxing will release its full 2026 schedule in the coming weeks. The plan includes at least five events in the UK under the Sky Sports agreement.

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Gui Santos signs multi-year contract extension

SAN FRANCISCO – It’s been a career year for Gui Santos, and the Golden State Warriors have rewarded him in that way.

According to ClutchPoints’ Brett Siegel, Santos and the Warriors agreed to a contract extension, the team announced Saturday morning — a three-year, $15 million deal with a player option for 2028-29. Santos was set to become a restricted free agent this summer, but the Warriors signed him to a deal that will benefit both parties.

With Golden State troubled by injuries and absences this season, Santos emerged as a key rotational component in Steve Kerr’s system. A 2022 second-round draft pick out of Brazil, the third-year forward has transitioned from the Warriors’ G-League affiliate in Santa Cruz to now being a guy Kerr and the Dubs rely on in tightly contested games.

Since Kerr joined Santos as a starter about a month ago Averaged 15.0 points, 5.6 rebounds and 3.8 assists in 28.8 minutes in 12 games.

In that span, Santos has come up with two game-winning buckets – a fastbreak layup to take the lead against the Phoenix Suns and a chaotic layup in traffic at home against the Memphis Grizzlies.

“He’s taken another step forward this year, Gui,” Kerr told reporters after a win in Memphis earlier this week. “Last year, he was a very important role player for us. Number one on the team in plus-minus and then [Jimmy Butler] Business, he really strengthened that role. But now, he has become more active as a creator [and] A post-up boy. The step-by-step moves you saw were incredible.

“He has the ability to play point guard when the other team is putting pressure on us. He’s a really versatile player and someone we really value.”

Santos’ journey to the NBA

For Santos, the journey to this point in his career has required patience. After the team’s practice Thursday afternoon, Santos reflected on what he needs to do to become a guy capable of staying in the NBA.

“I think the key word for this is patience,” Santos said.

“Patience, because when I got here, I was a point guard playing in Brazil. I was playing as a point guard, with the ball in my hands, and I spent the whole year in the G-League just learning how to fit into the system here, because my goal was always to play in the NBA, play for the Warriors. And I asked [Kerr]What am I supposed to do? And he was like, okay, I’ll show you the way, like, you have to work hard on defense. You have to crash the boards all the time, and you just have to find Steph.

It’s safe to say that Santos did all of those things, which is why Kerr felt comfortable increasing his minutes this season after not seeing much action the past two seasons.

But ultimately, what stands out about Santos is his relentless positivity and upbeat personality. You’ll rarely find Santos without a big smile on his face, whether he’s on the podium, at practice, or talking with teammates. That’s why even now, he’s grateful for the opportunity and support given to him by the Warriors.

“The coaches here, the staff and the organization, they’ve always been good to me,” Santos said. “They always help me with anything I need, and because of what’s happened right now they’re giving me a chance to show a little more.”


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