The Seattle Seahawks were put up for sale at just the right time, leading to a dominant victory in the Super Bowl and turning the franchise into a perennial contender. It is expected that this will be a record breaking deal.
ESPN’s Seth Wickersham reported that the Seahawks are expected to be sold for a little more than $9 billion, breaking the NFL’s record for the highest sale price ever.
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In 2022, the Denver Broncos were sold for $4.65 billion to a group that also included Walmart heir Rob Walton. A year later, Josh Harris led the group that purchased the Washington Commanders for $6.05 billion.
It’s notable that the estimated $9 billion price tag is considered weaker than many owners around the NFL were expecting. When the Eagles were originally put up for sale, the league reportedly expected the franchise to be sold for more than $10 billion in 2025, to match how much the Los Angeles Lakers were sold for.
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Complicating factors in the Seahawks’ sale process

While the Seahawks are the defending Super Bowl champions and are located in a great media market with a strong fan base, there are a few factors complicating a potential deal.
Mainly, there are plenty of billionaires who have both the liquidity to purchase an NFL franchise and the interest in doing so. According to league rules, at least 30 percent of the bid must be cash as advance payment. With an estimated cost of $9 billion, this means a majority owner would need to put up $3 billion to gain the league’s approval.
Partnerships with private equity firms could help in that regard, but those funds can only have a 10 percent stake in an NFL franchise. The league won’t approve private equity funds to buy a stake in a franchise until 2024, but they’re still capped at that 10 percent mark.
Additionally, there is a high chance that the NBA will add an expansion franchise in Seattle in the coming years. It would cost between $7 billion and $10 billion, making it a potentially comparable or even more expensive option for billionaires looking to acquire major equity in a pro sports team in Seattle.
Once the Seahawks were sold, the proceeds would go to Paul G. Will be given to the Allen Family Foundation and then distributed among the many charities and organizations that the late Allen supported.
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