Atlanta’s partnership with the infamous Magic City strip club is hurting fans

The Atlanta Hawks got an injection of energy earlier this week when Jonathan Kuminga made his debut for the team and scored 27 points in a blowout win over the Washington Wizards. This was an interesting development for a Hawks team that is looking for anything to get excited about during a disappointing season.

Perhaps in an effort to increase the intrigue, on Thursday, the Hawks, in partnership with the famous local strip club, Magic City, announced a “Magic City Monday” night for the upcoming home game against the Orlando Magic.

As part of the promotion, the Hawks marketed a sweatshirt with the Magic City name on the front.

Needless to say, fans were losing it in the comments section on X, which was formerly Twitter.

“Our pockets are empty and I love it,” one fan wrote with a laughing emoji.

“An NBA team collaborating with a strip club. I’ve seen it all,” added another.

“James Harden has requested another trade,” another joked, noting the Cleveland Cavaliers guard’s well-documented affinity for nightly entertainment.

The Hawks have never been shy about securing partnerships with companies whose fans don’t necessarily associate with NBA teams, including hosting a Tinder “Swipe Right” night several years ago, allowing fans to matchmake in real time at games, along with other promotions.

At some point, Atlanta will have to hope that the product on the court will be enough to generate interest in the team. Currently, Atlanta sits two games under the .500 mark, on pace to finish in the play-in tournament for an astonishing fifth straight season.

However, the addition of Kuminga could give the Hawks another potential building block moving forward, and the emergence of Jalen Johnson this season is worth watching.

In any case, the Hawks will take the field next Thursday at 7:30 pm ET for a home game against the Washington Wizards.


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Why Everton ditched home kit and played in new strip for FA Cup tie at Hill Dickinson Stadium

Everton ditched their home kit for their FA Cup third round clash against Sunderland at the Hill Dickinson Stadium on Saturday.

Despite being the home side, the Toffees lined up in a new, dark blue strip as their cup run ended immediately with a penalty shoutout defeat to their Premier League rivals.

Everton debuted a new strip in their FA Cup defeat to Sunderland

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Everton debuted a new strip in their FA Cup defeat to SunderlandCredit: Getty

After Enzo Le Fee’s first-half strike, David Moyes’ side forced extra time after James Garner forced extra-time with a late penalty.

With neither side able to find a winner, the game went to penalties, where the Black Cats won the shootout 3-0 after Garner, Thierno Barry and Beto all saw their spot kicks saved by Robin Roefs.

But it was Everton’s kit choice which caught the eye in the clash, as they opted against wearing their traditional blue colours.

Why did Everton wear their away kit against Sunderland?

Ahead of their FA Cup tie, the Toffees revealed kit manufacturers Castore had designed a special fourth kit for the clash.

The dark blue strip, which features the club’s crest and Stake sponsor in fluorescent pink, is a tribute to Everton’s new Hill Dickinson Stadium.

This season saw the club move into the 52,000-capacity ground at Bramley-Moore Dock – ending their 133-year stay at Goodison Park.

In a statement, the Merseyside outfit said the kit celebrates the stadium’s place in the ‘iconic’ city of Liverpool.

It forms part of an exclusive collection that also includes warm-up shirts and track jackets with an abstract design paying homage to landmark buildings in the city’s skyline – including the Hill Dickinson Stadium, the Three Graces and St Johns Beacon.

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