標籤: viewership

Many people said that the NBA had an All-Star Weekend issue, and there may be some truth in that. Over the years, the All-Star Game has been criticized when it comes to the competitive nature of the competition. As far as All-Star Saturday Night goes, many people weren’t fans of how the dunk contest went.

According to NBA communications, there seems to be a big change this year and it is reflected in viewership.

“More than 46 million people in the US watched NBA All-Star weekend across NBC platforms and ESPN, the most in 24 years and more than triple the total from last season,” NBA Communications wrote on Twitter.

This is a huge deal for the NBA, and it shows that they are on the right track with the small changes they made this time. One of the things they did was change the format of the actual All-Star Game, because it was three different teams, and they played in a tournament-style game.

Players seemed to like this format, and with it performing so well, there’s a good chance Adam Silver will bring it back next year, and possibly for years to come.

As far as All-Star Saturday Night goes, the one thing that caught everyone’s attention this year was the three-point contest, as Damian Lillard won despite not playing this season for the Portland Trail Blazers.

The dunk may have been overwhelming for some people, but it is still a contest that everyone loves to watch.

The Rising Stars Challenge was also competitive this season and brought viewership throughout the weekend. There will likely be some changes for next year, but for the most part, it seems like the NBA may have done something right in the way it executed the week for fans.

On Sunday evening, the NBA All-Star weekend concluded with the big game, which was actually four smaller games as part of a round robin tournament between three teams. The United States youth team swept the field, with Minnesota Timberwolves star Anthony Edwards taking All-Star Game MVP honors.

The NBA has been tinkering with the All-Star Game format for the past few years in hopes of appeasing fans’ ongoing complaints, and if Sunday’s ratings are any indication, the league may have found its new solution moving forward.

x, former ClutchPoints NBA insider Brett Siegel on Twitter reported, “Regardless of what the audience looked like in the arena at times, the 2026 NBA All-Star Game delivered the largest TV audience since 2011, averaging 8.8 million viewers across NBC, Peacock and Telemundo.”

“The 2026 All-Star Game topped last year’s viewership with 87% (4.7 million views),” he said.

This weekend, there was a lot of discussion about the perceived lack of effort from players in the past few All-Star games, with fans wondering if the new USA vs. World format would be enough to motivate the stars to try a little harder.

San Antonio Spurs phenom Victor Wembanyama set the tone early with his competitive play and other stars seemed to follow suit, losing three out of four games at the event.

It remains to be seen if the NBA will pursue this exact format, as at one point, the old USA roster played three straight games, at the end of which they appeared a bit tired.

However, for a league that is in its final stages, NBA officials have to be happy with the game’s ratings results.

The NBA regular season is scheduled to resume on Thursday.