Tuomas Isalo has never been one to shy away from discussing the nitty-gritty of basketball, but his latest criticism touches on a trend that has increasingly frustrated NBA coaches. However, the Memphis Grizzlies are currently suffering the most, as they are effectively operating without a frontcourt. Their small-ball lineup without Ja Morant has been an easy target for opponents and officials, who have penalized overzealous, over-competing defenders.
Extensive practice on proper technique is one thing. NBA referees require a little more finesse to see things their way. Unfortunately, Isalo can't point at the jumbotron without getting the Grizzlies in technical foul trouble. People who wear stripes hate to show off, but Memphis is throwing its hands up in anger after a recent 50-50 call.
"One of the things we've been good at this year, and we've practiced a lot, is showing our hands when there's contact," Isalo stressed. “I thought (against the Clippers), every time I look at the video board where they show the replays, there's a foul on the drive.”
In two recent home losses, the Grizzlies were called for more fouls than the Portland Trail Blazers (23-22) and LA Clippers (29-20). It's been even worse in road losses against the Minnesota Timberwolves (26-24) and Philadelphia 76ers (31-25). Even the recent win over the Dallas Mavericks (26-13) was a thrilling whistle-fest for Isalo. Being called for double violations despite having a drive-heavy game plan is almost unheard of in today's NBA.
It's hard to see, even if fans are rooting for the tank action to succeed. Intentionally engineering contact to cause fouls rather than executing a basketball game is either an art form or just ugly, unethical basketball. It depends on who you ask about a particular play and when. It can't be denied that finding ways to make contact and get whistled is what smart players do to produce within the existing framework.
That's why those 'skills' have come off the bench at this point.
"Our hands were outside the cylinder, and they were in the cookie jar," Isalo said. "Players have become so skilled in this league that they can understand that situation and utilize it. And it's not just the best offensive players. It's one in 15 guys that are able to read that if your hand is on the body, they're going to make that contact."
Isalo stopped short of blaming officials for poor decisions, noting that calls are being made consistently throughout the league. Still, the pattern troubles him from a purist's point of view. But what can be done?
Grizzlies get NBA attention
The NBA has attempted to address foul-batting before. Ahead of the 2021–22 season, the league announced an interpretive change in the role of "overt, sudden or unusual non-basketball moves by offensive players" with the ball in an attempt to draw a foul. Ahead of the 2023–24 season, he initiated a technical foul for flopping on a one-year trial basis, later made permanent.
That's why Isalo noted that the issue is not with the consistency of whistleblowers or officials individually, but with the interpretation of the rule.
"It's called consistently. I'm not a big fan of some of the interpretations because it seems like guys are just reaching for the foul instead of playing basketball. But it's been extremely consistent in the way it's been called. We've got to do a better job of doing that as a team and as a coaching staff doing that."
Isalo's comments reflect broader tensions throughout the NBA, where offensive players have increasingly mastered the art of using body contortions, sudden stops and subtle arm hooks to draw defenders into contact. Critics argue that this strategy slows down the game and rewards manipulation rather than skill, while others argue that it is simply smart, within-the-rules play. After months of feedback, the answer is not to lobby for a rule change mid-season, but to adapt.
This is perhaps the last useful test to find a silver lining in the season. These Grizzlies need to get better at playing inside and exploiting the same system that is currently working against them. Figuring out those subtle incentive structures on both ends of the court is probably the last intelligence Jaylen Wells and Cedric Coward need to really run the wings.
